SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with an acquainted pattern: make steadily, save aggressively, purchase a home, and plan for retirement. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is prioritizing equilibrium, health,

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